Client Introduction:

Gushcloud International is a social media talent agency. Snoop's Geek Squad is a project managed by them.

Project Brief:

Create an animated Logo for Snoop's Geek Squad. (S.G.S.) is a content creation group consisting of Snoop's son, Cordell, and his two friends, Shiv and Amador. Under the guidance of Snoop Dogg, the group discuss the latest crypto and finance technology trends. The logo should include the three members Bored Ape Yacht Club NFT's and have themes of technology and wealth.

Solution Summary:

The final Logo offers diverse application at small and large scales, suitable for profile pictures, cut scenes and branded merchandise. The circular design draws inspiration from a coin which is a symbol of wealth. Its stamp like nature communicates a sense of authority, while the hexagon and apes speak to the projects themes of technology.

The animation is simple but effective, drawing attention through bursts of movement and being applicable to a diverse set of scenarios.