Project Introduction:

Western Underground is a concept fashion brand that introduces wild west aesthetics into rave scene clothing, creating a fun, alternative and grunge vibe. 

The project involved the creation of a logo, branded packaging, tags and five shirt designs. It was a lot of fun and an awesome learning experience. 

While completing the project I created an additional animated logo visual for display and media purposes.

Solution Summary:

The final product offers versatile branding and relevant designs that reference source martial that its target demographic would recognise and connect with. Branded pieces work to build loyalty and following by providing packaging that can have a second life, facilitating spaces for community building through free tickets to events and offering authenticity checks and age documentation on the tags to encourage and help protect collectors.